This is a Beyond Beauty product which means it has been sourced, tried and tested and finally declared one of the most new and innovative heroes out there. Give your hair a new lease of life with the most flexible mask on the planet. The Game Changer Hair Mask by We Are Paradoxx transforms dull, damaged or dry hair into an astonishingly healthy-looking mane. Its high-performance extracts include nourishing kelp seaweed and avocado alongside restorative argan and coconut oils. The versatile formula also works as a finishing cream to smooth frizz and add shine. Use it your way - apply to dry, wet or towel-dried hair and brush through. Leave for however long you like. Five minutes will condition and strengthen or try leaving overnight for the ultimate impact. The longer you leave it, the better the result.